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Social Media
X / Twitter
Real-time news and microblogging platform, important channel for cross-border sellers to get overseas hot topics and marketing promotion
TikTok
Douyin overseas version, music short video community for young people, also the most important marketing platform for cross-border e-commerce sellers
Youtube
World's largest video search and sharing platform, cross-border sellers can publish product videos and influencer collaboration content
Facebook
World's largest social media platform with 2.6 billion monthly active users, suitable for cross-border sellers to do social marketing
Instagram
Facebook-owned photo and video sharing community, visual content marketing focused cross-border e-commerce promotion platform
Pinterest
Waterfall image community, world's largest image social sharing website, suitable for home, fashion and other category promotion
Snapchat
Photo-sharing social app deeply loved by young people in Europe and America, social platform known for Stories and AR effects
X(Twitter)
US microblogging and social networking service platform, important channel for cross-border sellers to get news and brand marketing
VK
Russian social platform similar to Facebook and Instagram, suitable for cross-border sellers to explore Russian-speaking markets
Myspace
Former world's second largest social networking service website, community platform featuring music social networking
Tumblr
World's largest microblog website founded in 2007, pioneer of microblog platforms, suitable for creative content dissemination
Reddit
US entertainment social and news website similar to Tianya + Tieba, cross-border sellers can do community marketing and user research
Quora
American version of Zhihu, world's largest knowledge Q&A community, cross-border sellers can build brand authority here
Linkedin
Globally recognized professional social networking platform, cross-border sellers can do B2B marketing and find business partners
Discord
Comprehensive interest-based social media platform, community platform focused on group operations and instant messaging
WhatsApp
Facebook-owned global mobile chat tool, important channel for cross-border sellers to contact overseas customers
Telegram
Commonly known as Telegram, highly recognized encrypted chat tool worldwide, suitable for cross-border sellers customer communication and community operations
LINE
Most commonly used social chat app in Japan and Taiwan, essential tool for cross-border sellers to expand Japan and Taiwan markets
KakaoTalk
Most popular social messaging app in South Korea, essential communication channel for cross-border sellers to explore Korean market
Twitter/X
Overseas social media platform, important channel for cross-border sellers to get news, trending marketing and brand promotion
Reddit
Popular US community platform, suitable for cross-border sellers to do user research and community marketing
Snapchat
Photo social platform loved by young people in Europe and America, social tool centered on AR effects and Stories content
Tumblr
World's largest microblog platform, social blog website focused on creative content and visual sharing
Quora
World's largest knowledge Q&A community, cross-border sellers can build brand expertise and gain user insights
Discord
Interest-based community comprehensive social platform, cross-border sellers can build product fan groups for community operations
Telegram
Globally known encrypted instant messaging app, important tool for cross-border sellers to contact customers and build communities
WhatsApp
Facebook-owned global mobile messaging tool, convenient channel for cross-border sellers to communicate with overseas customers
WeChat
Tencent-owned global instant messaging tool, important channel for domestic sellers to contact overseas customers and Chinese buyers
LinkedIn
Global professional social networking platform, professional social channel for cross-border sellers to do B2B marketing and find business partnerships
VK
Russia's largest social platform similar to Facebook, essential channel for cross-border sellers to explore Russian-speaking markets